If you’ve been keeping up with this blog, you may have noticed that it’s devoid of any work-related content, which is strange considering I’ve come to Ghana because of the work I’m doing here! (And actually, for the last month it’s been devoid of any content whatsoever on account of a silly 10-day bout of illness.) However, now is the time, my faithful readers, to uncover the mystery of the entire reason I’m here in Ghana! Beginning with the mystery posed in the title of this blog post…
My Placement: Working with Pinora to help Pinora… and farmers!
I should start by saying that I’m part of EWB’s Agricultural Value Chains (AVC) team here in Ghana, which is the team that works with private-sector agriculture. The team has placed me with a fruit processing firm named Pinora, which buys mostly organic oranges from many (approximately 2000!) farmers in Ghana, transports the fruit to factories in Ghana for processing into orange juice, and then exports the juice to Belgium.
You may be wondering, “what the heck can my friend Tanya possibly be doing with this huge juice op?” Good question friend! With the ever-increasing demand for juice, Pinora is looking to expand its operations to include more orange farmers and (recently) lime farmers, but there are a few issues that exist with current procedures of purchasing fruits that Pinora wishes to address before they expand. My job is this: examine Pinora’s model for supporting farmers and purchasing fruit from the perspectives of high-level management, small-holder producers, and everyone in-between, and suggest improvements that will ease transactions between farmers and Pinora.
But here’s the kicker: typically EWB works with other NGOs, local governments, or local businesses. Pinora is none of these. Pinora is a German-owned and operated company. Therefore, any work I do to benefit the company will benefit its German owners! Wait, that doesn’t seem right… I came to Ghana to work for wealthy Germans? For the first weeks of receiving my placement information, this kept me up at night. Images of evil-transnational companies haunted my dreams and it made me feel uneasy just thinking about my placement! In my first week of work, however, I threw the question out to my good chapter-mates back in Edmonton, and they sent me a reassuring blend of responses that have helped me come to terms with my placement here.
No, it’s not simple. I’m not simply working to increase profits in a company. But yes, I can help rural Ghanaians. By improving Pinora’s methods of fruit purchasing, I will be making a large and stable market more accessible to more farmers. In order to do this, I may be contributing to the wealth of foreign owners, but hey, these are foreign investors who are investing in Africa, something we advocate for wholeheartedly in EWB! Who knows, maybe by increasing Pinora’s profits, I’ll inspire a few other Germans to invest in Ghana!
So there you have the justification for my work, but I won’t be surprised if you are still wondering “but Tanya, what the heck are you tangibly doing???” Ahh, another good question friend! For the last few weeks I have been interviewing and accompanying office staff, field staff, farmers, and management of Pinora in their daily jobs to understand how Pinora buys fruit and provides services to farmers. For example, this week I have been meeting with farmers and asking them what problems they have had in the past with Pinora and otherwise. Their answers to my questions have triggered a few ideas for me to suggest to Pinora, which I am in the process of writing proposals for and presenting to management.
The ideas will hopefully help Pinora become a more reliable buyer and easier for farmers to work with. When I make suggestions I have to make them keeping in mind that my end goal is helping farmers, but in order for the company to adopt them they have to be beneficial to the company. I believe that I can make changes for farmers this way, and I’m also willing to bet that these changes from a self-motivated company are a heck of a lot more sustainable than changes coming from a donor-motivated NGO project!
Although it was a rocky road to see where I fit, I now feel confident that what I’m doing can make a difference. I’m excited for the future of Pinora, and the potential further investment it’s making into Ghanaian small-holder farmers. I can’t wait to see where the company is at the end of the summer with my suggestions, and beyond into many seasons and years providing a reliable market for Ghanaian farmers!







